WE BUILD THE SYSTEMS THAT TURN EXPERIENCE INTO GROWTH.

Raspatello+Co helps brands, properties, events and emerging businesses build new platforms, create new revenue streams and connect real-world experiences to measurable business results.

Sometimes that means starting with an idea. Sometimes it means fixing, expanding or scaling something that already exists. Either way, we stay close enough to the business to make sure the strategy can actually work, then bring together the right people to make it happen.

01. BUILD NEW PLATFORMS

Platform + Event Business Development

Have an audience, property, brand or idea that could become something bigger?

We determine whether the opportunity makes business sense, build the model around it and help bring it to market. From festivals and hospitality programs to conferences and brand-owned platforms, we turn early ideas into execution-ready businesses.

  • We pressure-test the audience, location, revenue potential, costs, partnerships and operational requirements before major investments are made.

    Depending on the opportunity, our work can include business plans, financial models, sponsorship strategies, production RFPs and launch roadmaps.

  • We develop festivals, conferences, hospitality programs, endurance events and brand-owned experiences from initial concept through launch.

    That means aligning the creative idea with a viable business model, operating plan and path to market.

  • We model ticketing, sponsorship, hospitality, food and beverage, partnerships, grants and other revenue streams together, rather than treating them as separate afterthoughts.

  • Once the strategy is approved, we can stay involved through launch and operation, assembling specialists, leading cross-functional teams and managing the work required to deliver it.

SELECTED WORK:

Outside Days Festival >
Elevation Everest>
Outbound Hotels>
Kinsfield>
Groundswell Experiential>

02. TURN EXPERIENCE INTO PURCHASE

Retail + Conversion Systems

A great experience is valuable. A great experience that changes purchasing behavior is much more valuable.

We build connected systems that move consumers from discovery to trial, capture, conversion and repeat. These systems connect experiential programs with retail, delivery, e-commerce and customer data.

  • We create relevant opportunities for consumers to discover and try products in the environments where interest and intent are highest.

  • We turn anonymous attendees and samplers into addressable audiences through sign-ups, scans, purchases and other measurable actions.

  • We connect physical experiences with retailers, delivery platforms and e-commerce so the next action is immediate, intuitive and measurable.

  • We evaluate what happens after trial and use those insights to improve conversion, retention and future investment.

SELECTED WORK:

The Well>
gopuff>
DoorDash>
North Coast Music Festival>
SEMA>

03. BUILD THE GO-TO-MARKET SYSTEM

Go-To-Market + Revenue Strategy

For emerging brands and established businesses entering something new, we determine how a product, platform or experience gets into market, reaches the right audience and makes money.

We can build the strategy, lead the work or serve as the senior strategic resource connecting the two.

  • We define the audience, positioning, channels, launch sequence and resource plan required to move an offering into market.

  • We structure relationships that provide access to audiences, retail, distribution, media, technology and cultural credibility.

  • We develop assets, inventory, pricing and sales strategy around experiences, creating partnerships with real business value instead of simply attaching logos.

  • We step into organizations when experienced strategic leadership is needed but a full-time hire does not make sense.

    That can mean building the plan, aligning internal and external teams, establishing operating systems or leading execution through a critical stage of growth.

SELECTED WORK:

Dezo>
Gopuff>
Kikoko>
Outbound Hotels>
Groundswell Experiential>

04. SCALE WHAT’S ALREADY WORKING

Growth + Operational Strategy

The opportunity is not always to invent something new. Sometimes it is to make an existing platform more valuable, more efficient and better equipped for its next stage of growth.

We help businesses strengthen the strategy, financial model, revenue engine and operating systems behind successful ideas.

  • We revisit revenue, expenses, organizational structure and decision-making as a platform grows and its needs become more complex.

  • We identify new inventory, categories, partnerships and commercial opportunities that may not have existed, or been obvious, at launch.

  • We build the processes, teams, vendor relationships and accountability systems needed to support greater scale without sacrificing the experience.

  • We use real performance, audience behavior and operating results to improve the model year over year instead of rebuilding the plan from scratch.

SELECTED WORK:

Outside Days Festival>
Outbound Hotels>
North Coast Music Festival>
Groundswell Experiential>

THIS IS NOT A CAMPAIGN PLAN.

IT’S A SYSTEM DESIGNED TO DRIVE GROWTH.

Raspatello+Co combines strategic analysis, creative problem-solving and industry-wide firepower to move complicated business ventures forward.

We can help determine whether an idea should exist, build the plan for bringing it to life, lead the people responsible for delivering it and improve the model as it grows.

HAVE SOMETHING COMPLICATED IN MIND?

Let’s take a step back, look at the whole picture and figure out what comes next.

START A CONVERSATION