Outside Days is a first-of-its-kind event bringing the outdoor industry together through music, adventure, networking, films, gear, ideas and immersive brand experiences.

Following two successful years, Outside Interactive was ready to take the festival into its next stage of growth. The third year would expand to three days, move to a larger venue and introduce a series of immersive themed worlds throughout the festival grounds.

The challenge was not simply to produce a larger event. It was to build the business, financial and operational systems required to support that growth while creating a cohesive experience for consumers, industry leaders and more than 100 brand partners.

Raspatello+Co continued its role as an embedded strategic partner and executive producer, working alongside Outside Interactive and Groundswell Experiential to guide the festival’s growth.

Our involvement spanned the business and the experience, connecting long-term strategy, financial planning, sponsorship, programming, ticketing, operations and production within one unified plan.

For the festival’s third year, the team transformed the expanded site into a collection of distinct worlds. Each environment brought a different dimension of the Outside brand to life through panels, workshops, live music, athletes, speakers and partner experiences.

The worlds included:

• Rooted by REI

• Ultimate Basecamp by Jeep

• Health + Wellness by UCHealth

• Camp Colorado by Visit Denver

• Kids + Family

• Rest + Restore

• Film + Ideas

Raspatello+Co provided the cross-functional leadership required to connect these experiences with the festival’s larger business strategy, helping teams, partners and vendors work toward one shared vision.

Outside Days welcomed 40,000 consumers across three days, supported by more than 100 outdoor brand partners and activations.

The expanded festival featured 26 live musical acts, 119 athletes and presenters, and 11 documentary films. It generated 1.82 billion media impressions while further establishing Outside Days as an annual gathering for the outdoor industry and a new model for brand-owned festivals.

More importantly, the festival successfully moved into its next stage of growth. It expanded its footprint, deepened the attendee experience and created new opportunities for programming, partnerships and revenue.

Raspatello+Co continues to serve as a strategic and operating partner, helping Outside build the business behind the festival and prepare the platform for what comes next.

40,000
Consumers

3 DAYS
Of festival programming

100+
Outdoor brand partners and activations

26
Live musical acts

119
Athletes and presenters

11
Documentary films

1.82B
Media impressions

• Festival Business Strategy

• Executive Production

• Financial Planning + Budgeting

• Sponsorship Strategy

• Revenue Planning

• Programming Strategy

• Ticketing Strategy

• Operational Leadership

• Vendor Management

• Cross-Functional Leadership

• Post-Event Optimization

• Outside Interactive

• Groundswell Experiential

• The Production Collective

• Superfly Presents

• Grand Rising Curations

• ESP Presents