The task was to establish the first Outside Festival as a defining celebration of Colorado's vibrant outdoor culture, integrating live music, adventure films and thought leadership. This initiative aimed to galvanize the local outdoor recreation industry, which significantly contributes to the state's economy and employment, by crafting an event that echoed its value and dynamism.

Produce a first-of-its-kind outdoor experiential festival founded on creativity, inclusivity and sustainability.

Following early reports highlighting economic impact numbers for the city and state, we're proud to share these exceptional results for a first year festival.

1.82 billion impressions, over 18,000 attendees and participation from 122 brands & NPOs.

Groundswell Experiential

Production Collective

Superfly Presents