The project aimed to transform the country’s largest university health system’s marketing organization into an operationally agile entity capable of leading effective go-to-market strategies. Exacerbated by the pre-vaccine realities of COVID-19, this included enhancing brand presence across digital channels and improving user interfaces to better engage customers on an individual level.

The vision was to meticulously audit and revamp digital channel strategies and user interfaces, ensuring a cohesive brand story and superior user experience. The goal extended to developing a comprehensive plan for the Connect Newsroom, aiming to make it a leading source for healthcare information for Angelenos, featuring intuitive navigation and engaging content design.

Successfully audited and enhanced the digital brand presence, creating tailored engagement strategies for each channel. Redesigned user interfaces across digital products and services, significantly improving the customer experience. Delivered a detailed blueprint for the future state of the Connect Newsroom, including wireframes, sitemaps and UI designs, positioning it as a top destination for healthcare insights tailored to the diverse needs of Angelenos.

Jonah Ansell: VP Brand Marketing & Comms

Andrew Kerns: Content Creation & Strategy