GROUNDSWELL FESTIVAL PARTNERSHIPS
TURNING LIVE-EVENT AUDIENCES INTO VALUABLE BRAND PARTNERSHIPS.
Partnership strategy, sponsorship development and commercial leadership across major cultural properties.
ONE PARTNERSHIP.
THREE DISTINCT PROPERTIES.
Raspatello+Co works as an extension of Groundswell to identify valuable inventory, build market-ready partnership platforms and lead programs from strategy through activation.
HOW WE BUILD PARTNERSHIP PROGRAMS
Audience + Market Positioning
Sales + Pipeline Strategy
Asset + Inventory Development
Partner Development
Packaging + Pricing
Activation + Fulfillment
Property 01
NORTH COAST MUSIC FESTIVAL
Growing the commercial value of an established independent festival through audience positioning, partnership architecture and custom activation opportunities.
90K+ attendees / 177% sponsorship growth
Property 02
SEMA FEST
Building a flexible partnership platform around automotive culture, live entertainment, digital reach, hospitality and on-site activation.
160K+ attendees / 2.7M+ livestream viewers
Property 03
NAVY PIER EVENT SERIES
Organizing individual performances into a broader commercial platform with greater scale, frequency and flexibility for brand partners.
10 show nights / 3 venues / 90K+ projected
LOOKING TO BUILD MORE VALUE AROUND A LIVE-EVENT PLATFORM?
Start a conversation with Raspatello+Co.