Matthew is a seasoned strategic planning leader with over 15 years of experience driving innovation in advertising for both major corporations and startups, notably as the Global Data Director at TBWA\Media Arts Lab for Apple where his expertise in leveraging data to amplify creativity supported the launch of major Apple products and services. His roles at Anheuser-Busch InBev, Intel, and advising companies like Hint Water, showcase his profound impact on ecommerce and brand growth using data-derived insights, and a are testament of what makes him a trusted member of our team.