HOLLY BRINKMAN

Marketing + Strategy + Live Events

Holly is a senior marketing leader with 18+ years of experience building brands, audiences, partnerships, campaigns, and live experiences. Her background spans festivals and events, consumer brands, startups, wellness, and community-driven organizations—giving her an unusual ability to see both the big picture and what actually needs to happen on the ground.

She has led everything from brand strategy and GTM launches to ticket sales, partnerships, sponsorships, audience growth, and 11th hour event marketing. She’s especially good at stepping into complicated or fast-moving situations, quickly seeing where the opportunities are, and turning strategy into action.

Having spent much of her life in and around festivals, Holly understands that the best marketing doesn’t just sell something—it makes people want to be part of it. It builds the kind of connection, community, and belonging that gets people through the gates—and keeps them coming back.