Carrie is a 20+ year seasoned marketing veteran with specialization in 1-to-1 data-driven marketing, marketing strategy, analytics/measurement, people mentorship and culture. She believes in working smart and having fun while doing it! A decades-long career in the agency world has ingrained in her a laser-sharp focus on overdelivering against client and customer experience. She uses data to solve complex marketing problems and shed light on audience-based strategies. As a founding member of The Well, a data & analytics startup in the BevAlc industry, she delivered double digit profit margin in year one and grew revenues from $0-$15M in just three years.
