Launching Kikoko in a burgeoning cannabis wellness market required innovative strategies to establish it as a premier brand for women. The challenge was multifaceted: navigating stringent regulations, differentiating in a crowded market and building a brand that resonated with wellness-focused consumers, particularly women seeking natural alternatives to pharmaceuticals.

The vision was to position Kikoko as the trusted voice in women's cannabis wellness, providing high-quality, organic products tailored to their needs. With a focus on creating a healthier alternative to alcohol and pharmaceuticals, Kikoko aimed to pioneer a space where women could find reliable, discreet and effective cannabis-based wellness solutions

Kikoko quickly emerged as a leader in cannabis wellness for women, securing the #1 spot in California's cannabis beverage market. The brand distinguished itself with its commitment to quality, sustainability and women-centric values, gaining significant media attention and a loyal customer base. Strategic partnerships, like with Bengal Capital and Flow Kana, propelled Kikoko to an $8 million Series A funding, enabling national expansion and product diversification. With innovative products like their low-dose teas and HoneyShots, Kikoko not only met but exceeded market expectations, setting new standards in the cannabis wellness industry.

Mike Raspatello